In any form of marketing, it is important to place a relevant and effective call-to-action (CTA).  The CTA allows you to capitalise on the reader’s peaked interest, and it can lead to an email subscriber, viral impact, or even a purchase of some kind.

Accommodating CTAs into video marketing is essential for full impact of your message.  Yet, which CTAs are more effective?  Eric Oakland lists his top three CTAs and how they can lead to future opportunities:

1. Download this ___: A free trial or whitepaper can be great for you and the visitor.  Oakland notes that a required email address can land you a subscriber.  Of course, the visitor receives free content – or some other goodie – to justify that bit of information.
2. Subscribe: Following through on great content could generate a subscriber on your own merits.  If they’re interested, they could be in line to emails on future promotions and news.  Oakland notes that giving them reasons to subscribe is good; for instance, let them know that they could receive exclusive promotions.
3. Comment, Share, and Like: Is the video on a social media outlet?  That makes this CTA an essential part of the text, encouraging social word-of-mouth that can have great results.  Oakland notes that embedding it onto the site is good as well, as the options will be present for the user.

CTAs are an important part of leveraging your video marketing efforts.  Contact us at Onvizi to learn more about video marketing – we’ll be happy to work with your marketing efforts to take them further.