Some experts have predicted that by 2013 mobile web browsing will be more popular then browsing on a home computer.  If you want to grab a piece of that pie then employing a mobile app or mobile website for your business is something you should investigate.  Even the University of Auckland’s Library has a mobile app!

There are a few things you should consider before deciding that mobile websites can help you realise a real ROI.

• Mobile Marketing is the fastest growing of all industry sectors right now.
• 80% of New Zealanders use their mobile phone to access the web.
• 92% of us have mobile phones close at hand.
• Text messages are usually read within one minute of receipt.

The growth in mobile marketing is ongoing and most projections are for continued and robust growth.  To ignore this segment of customers could be disastrous once your competition has implemented their own application.

With 80% of NZ citizens actively using their smartphones for web surfing right now, you can be sure that these applications are already bringing businesses new customers.  Since 92% of us own mobile devices, there is still room for even more growth.

While we all know that spamming can be considered business suicide sometimes, building a subscriber base and sending them automated SMS (Short Message Service) notifications about the services and products that they have already expressed an interest in, well, that’s just smart business.

A couple of things to notice on the University of Auckland’s site:

A QR Code (to quickly download the application)

An Eye Pleasing Interface (beauty will always draw the eye)

The Different Versions (available for various smartphone platforms)

These are very important tools that can be used by any business to boost customer participation and thereby, increase sales.  You would be well served to consult with an expert in this field to insure that you are taking full advantage of all the latest technology that is available.

Onvizi, which stands for Online Visibility, is that expert that you need. We are backed up by a large team of SEO, Social Media and Marketing experts, who know how to deliver results.  If you would like to discuss how mobile marketing can work for you, contact us for more information.