When competition is your focus there are numerous sources of information available to you on the internet.  Your competitor’s social media presence can give you access to very valuable insight that can then be utilized to your advantage.  By determining what is working, and what isn’t, you will then be able to better determine your own marketing strategy.  A targeted SEO services company can support your e-commerce dream by analyzing this information and putting it to use for you.

The first area to concentrate on is data collection.  You want to find out what is attracting and exciting your competition’s customers.  By researching your clients comment feeds, you will gain insight to customer reaction.  By continued monitoring, you could realize the birth of a great idea and use it to increase traffic to your own site.  While it can be considered reprehensible to use this platform to try and make your competitor look bad, it should only be used to get a better idea about where you stand in the marketplace.

Facebook, Pinterest, Twitter, their own website blog and comments, and anywhere your competitor has an active social media presence can be data-mined to find out what makes their site popular.  How are they attracting their fans?  What insight can we gain about their customers wants and needs from their comments?  You will also likely see a dialog that begins with an expression of dissatisfaction.  That can be a great resource for ideas.

One of the best ways to gather information and expand your horizons is to use search functions to find similar conversations going on within your industry on social media.  Use Facebook, Google + or Twitter to search keywords.  There are also programs that can provide you with analysis and statistics about your competitors web presence on a regular basis.  These programs can make the data gathering much easier and insure that it is up-to-date and fresh information.

With good results you can build your own strategy and use the things you have learned to your advantage.

At Onvizi we are always seeking to find ways to help our clients achieve a web presence that is effective and that utilizes the latest technologies to insure continued successful relationship building between them and their customers.  If you are considering a partner in creating and growing your internet marketing experience, please contact us and ask about our social media and seo services.