Search engine optimisation (SEO) is one of those terms that has become household by now. A primary way of marketing a website online, SEO utilises strategies that can allow a website to rank higher on web searches. After some time and effort, a sound SEO plan can allow your business to shoot to the top of a Google search.
However, not all businesses/blogs understand that there is a key difference between SEO and local SEO. For a business that has a physical location, such as a store or restaurant, the latter is something that should be a part of the plan. They both should be.
What does local SEO do? There are searches on Google that could amount to a visitor finding your website, and then there are local searches. These searches use a location, such as a search for a certain kind of restaurant along with a city that is desired.
Thus, someone can search for a business with “home security.” If that’s your business and you are near the top for that term, then you have invested in SEO for that (and similar, hopefully) terms. However, with “home security Auckland,” that’s a local search. If that’s your business area and your location, then we’re talking about local SEO.
As you can imagine, each way can generate visits from search engines. And when customers are looking for you locally, if applicable, optimal placement on local as well as basic SEO can come in handy. SEO and local SEO are two important strategies that belong in every business’ plan, as applicable.