One of the most important elements of generating traffic is found in call-to-action (CTA) phrases.  With a well-placed CTA, you can convert a reader into a follower on social media or an email subscriber.  It can also convert that visitor into a customer.

It’s interesting to view the potential ways in which a CTA is used.  Arguably, it’s found in every step of the way.  It can reach out in an ad to get the user to visit the website.  A CTA can ask for an important share or like, creating a viral domino effect.  It can be used to get the sale – and to ask the purchaser to come again or recommend a friend.

A great way to integrate CTAs is to use them graphically.  A “Contact Us” or “Subscribe to Our Newsletter” button can be great for business.  On a Facebook page, businesses will hire a graphic designer just to create a tab to convert visitors into a user who “likes” the page.

The CTA can also be in the text.  On PPC ads and in pure content (such as blog posts and guest posts), you can simply integrate it there.  Used in conjunction with a link to an appropriate (contact, sales, etc.) page, your business can generate traffic and action.  This can have value in link building and SEO as well.

CTA phrases can lead to that share or purchase.  They can also have further power in online marketing.  In many ways, CTA phrases, buttons, and other manifestations can do wonders for your business’ online presence and marketing prowess.