Have you noticed the importance the search engines are placing on ‘Local Search‘ recently – especially Google and Yahoo?
There is good reason for this. After conducting research, we now know that 82% of us turn to the internet FIRST when searching products or services within a 30KM radius of where we live or work. Local SEO and Local Internet Marketing is taking over from mainstream SEO, especially for local business
This is because the way we search for things has changed. Let’s say for example, you live in Wellington and need a plumber. There is little value in searching online and finding a list of companies who are based and service only Auckland.
So rather than search for ‘plumber’, the searcher will now tend to enter geographical identifiers, such as a city, town or even postcode – eg ‘plumber in wellington’
In fact – in many cases, the searcher will be more specific than this.
Take Auckland for example. You don’t want a plumber in Manukau if you are based on the North Shore – hence the search criteria is likely to be ‘plumber North Shore’ rather than Auckland.
Because of this trend, Google has launched ‘Google Places’ and shows these results as per the picture on the left when a search is conducted using a Geo Identifier. The top 7 results are shown at the top of the page with a prominent listing, alongside a map – which are referred to as the 7Pack.
Given such a prominent position, this is prime local marketing space and these places are sought after by local businesses as they are a guaranteed way to bring new customers.
However, attaining a 7Pack listing doesn’t just happen – they have to be optimised for – and this is where we can help!
Onvizi has a team of local internet marketing experts who can claim your places listing and optimise it to ensure that YOUR business takes full advantage of this prestigious position, bringing floods of new enquiries and leads.
Contact us today to find out more information on how we can assist your company with local internet marketing.