Perhaps you have heard that you need to take advantage of the growing and evolving world of internet marketing.  Perhaps you have taken that big step and created a business website.  The question now becomes, have you realized any real benefit from your shiny, new website?

If not, the focus should probably change now to how best to optimize your website so that you can achieve the highest possible search engine rankings.  In other words, you want your customers to be able to find you easily.  If your website shows up in the top ten search engine results, this could mean a huge advantage over your competitors.

A few things to remember as you begin your search for an SEO expert:

• You Will Never Be #1

If your SEO expert tells you that they can guarantee you the number one spot on Google, you should be very cautious.  The main reason that this cannot be guaranteed is because Google is ever-changing and constantly updating their algorithms so just when you hit number one, it all changes.

• Don’t Pay For Clicks

At least, not at first.  While a “pay per click” program can encourage visits to your website, the best SEO is achieved “organically”.  Organic SEO is the phrase used to describe the process of obtaining a natural placement on organic search engine results.  This is accomplished best with keyword usage, link building and maintaining fresh, relevant content.

• Don’t Try To “Trick” Google

Trying “tricks” to manipulate the search engine results could then result in your website being banned.  Because Google holds such a huge share of internet searches, if you want to avoid potentially losing a large piece of your business so, follow the rules.  It’s smart business.

• You Do Not Need A New Website

Should your SEO expert advise you that a complete redesign of your website is necessary, proceed with caution.  Most optimization techniques can be handled behind the scenes of your existing website with only a few minor adjustments.  Start small and watch results before making any big changes.

• Track Keyword Research

You want to see your SEO expert spending time in the area of keyword research for your website.  If they rely on a simple program which provides only common keywords, you will be missing out on the less searched words.  There needs to be emphasis on both types of keywords for the best optimization.

These are the areas that most local businesses are concerned with when seeking local SEO services in New Zealand.  Onvizi has an impressive portfolio of clients who have benefited from the increased exposure that effective online marketing strategies bring.  If you have a business that is in need of greater exposure and is looking to boost its sales and customer portfolio’s, please contact us.