As a restaurant owner, you already know that promoting your business is an important key to success. However, marketing and promotion has always been a daunting task for many businesses. Printing is becoming more expensive everyday as well as TV ads, Radio ads, and other traditional forms of advertising.
Worst of all, these advertising methods are no longer as effective as they used to be when it comes to getting your restaurant in front of your local consumers. For instance, people don’t watch TV like they used to. When they do, they fast forward right through the commercials thanks to the new recording technology available.
Newspapers are not as effective due to the fact that newspaper sales across the world have dropped drastically in recent years. This is because most people now use the internet to catch up on the daily news. So running a newspaper ad is almost useless for restaurants these days.
Remember the Yellow Pages book? If you are spending a lot of your marketing funds here, you should take a hard at whether or not it is really working for you. It is difficult to track how much business comes from Yellow Page ads (which is another downfall). However, just think about this… how many people do you know who still go to the Yellow Pages to find local restaurants?
Everything is going digital, so it only makes sense that your restaurant follows in the steps of technology if you want any chance of cornering your local market.
This has completely changed the landscape of marketing for restaurants.
Since most of your local consumers are online, your restaurant must incorporate some new marketing strategies that will allow you to put your business right in front of them.
We are living in an era where the internet is used for just about anything, including socialisation, conducting business, collecting information, and shopping – just to name a few.
In fact, did you know that some studies have shown that more than 90% of consumers search online for local restaurants? A large portion of them perform these searches from their mobile devices, which can be another marketing vehicle for your restaurant.
Let’s take a closer look at some statistics…
According to an official 2012 report by eMarketer:
- More than 75% of the population will use the internet in 2012
- In 2012 83.9% of internet users will make a minimum of one purchase through the internet
- More than 66% of internet users will use one or more social networks
- Facebook will have more than 90% of the total social media users
- There will be a 17.1% increase in mobile internet users to 113.9 million
- There will be an estimated 44% penetration of Smartphone mobile users in New Zealand alone in 2012
- Mobile shoppers will hit the 72.8 million mark
- There will be 54.6 million mobile video viewers in 2012
The above content is taken from our newly released book “Growing Your Restaurant Business With Online Marketing”. You can get the full 38 page copy just by entering your details into the box on the right hand side of this page.