Converting on the landing page is a big deal for online businesses.  After all, the increase in business, visitors, and customers can be impressive.  According to Megan Leap, a vendor found that “73% of their customers that create and test landing pages achieve 100% life in their conversion rate.”

Playing around with landing page setups can create that undeniable difference.  To that end, one strategy that has emerged utilises a popular medium – video – to increase landing page optimisation.  By using video optimisation strategies, the landing page can benefit from the presence of the popular media type.

Leap identifies some powerful tips that can pave the road to an effective video-based landing page:

• Cut the Clutter: Don’t distract or give the customer an opportunity to abandon the page.  If the page has too many links, logos, social media references, and columns, the visitor will be inundated – and you will miss the conversion.
• Use a Great Headline: Leap advises that the headline should follow through on the ad, link, or email that brought the visitor to the page.  Regardless, the headline must be relevant and make the visitor interested.
• “Make Time:” Leap uses this phrase to refer to the process of landing pages.  She recommends making time to review, learn, and play with the page – it can make a huge difference.

Inserting a video on an optimised page can be a great focal point for the landing page.  Remember that you can mix it up – a video can showcase a product or service, contain testimonials, or present some particular or overarching aspect.  There is plenty of versatility with landing pages and videos as a part of these important pages.