Learning how to advertise your business on social media is not easy.  Many companies take this approach too far, undermining their client base on these networks.  Social media advertising should be done without overwhelming the readers.

The latter point is incredibly important.  If your social media presence – or blog, for that matter – is filled with marketing-based messages, this will turn off your readers.  Customers do not follow businesses to read marketing attempt after marketing attempt.

What works on social media?  Take a multifaceted approach, utilizing some of the following areas:

• Link items from your blog to the social media network.  You might have content that is helpful in your industry, or breaking news.  Updates on your business can be appropriate as well.
• Media – give your readers eye-opening images, videos, and more that can mix things up a bit.
• Timely updates.  Perhaps there is something major going on that is related to your business.  For instance, research studies that are relevant to users can be effective, and help improve your authority as a leader in your industry.
• Don’t be afraid to branch out.  Create funny videos that can go viral.  Write interesting content that people will want to read.

Once you mix in other types of content, you can tastefully advertise your business on social media.  Post updates of new product and service offerings – or combine approaches, such as writing an informative piece on your blog about how to best use a product, linking the product for marketing value.

There are plenty of ways to advertise your business on social media – take advantage of these approaches to keep your readers engaged.