This newest addition to Google+ is one that anyone involved in local marketing New Zealand needs to study.
Google+ Local pairs Google’s typical link-filled package with Zagat reviews, incorporates user reviews and allows users to post reviews. The new product incorporates existing Google Places pages.
Google acquired Zagat last year and the debut of this new service is the first major effort that highlights that acquisition.
In a blog post introducing the new Local feature, Google’s Director of Product Management Avni Shah, said:
“Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving — ‘Wow, I need brunch.’ — into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+ — creating one simple experience across Google.”
A quick check of the new product in a search for places in New Zealand produced pages for a number of restaurants, hotels and attractions.
These pages included maps, photos, address and contact information, links to get directions, an overall rating and individual ratings and reviews posted by users, links to reviews on other sites, a link to the business website, and a section identifying similar places.
This newest Google Product also enables business owners to manage their location sites.
In the ever changing world digital marketing, Google’s newest entry raises the bar a notch. Business owners looking to stay a step ahead of the crowd and keep their social media presence growing need to evaluate this new product and manage it wisely. Businesses who have not yet claimed their Google Places pages should seriously consider doing that now.
If you want to discuss the new Google+ Local and how it might impact your business marketing, contact us.