Local search engine optimisation (SEO) can emerge as an undeniably important part of marketing for local businesses. If you have a business location in New Zealand or Australia, local SEO can help drive online traffic not only to your website – but to your physical location(s). And local SEO … [Read more...]
When Google released its latest algorithm program this year, called Penguin, legitimate SEO companies and web content writers gave a sign of relief. Unsure of what to expect after last year's release of an algorithm program called Panda, Penguin rewards websites that utilize White Hat (or ethical, … [Read more...]
Many smaller business owners often question the value of online marketing for their business. Before joining either camp, business owners looking for digital marketing solutions need to consider some of the latest research data. Let’s start with Google’s report that 20 percent of all … [Read more...]
Local search engine optimisation is always part of the strategy that aims at diverting local traffic, to your business website. It’s a common thing for internet users to perform local searches for certain products and services. This is where your company can use Local SEO as a marketing tool to … [Read more...]
Google continues to expand its service offerings and they are currently in a pilot project that could be exciting to business owners. Google is experimenting with a new feature on its Streetviews that will give businesses a chance to show off their location with a 360-degree, interactive … [Read more...]
Google’s newest venture into local marketing debuted last week and provides a new tool for businesses looking to capture the public’s attention. This newest addition to Google+ is one that anyone involved in local marketing New Zealand needs to study. Google+ Local pairs Google’s typical … [Read more...]
