Local search engine optimisation (SEO) can emerge as an undeniably important part of marketing for local businesses. If you have a business location in New Zealand or Australia, local SEO can help drive online traffic not only to your website – but to your physical location(s). And local SEO can help you run promotions, connect to social media, and much more.
One simple key of local SEO is to analyse how a business is doing in relation to your competitors. For instance, if you run a shoe repair store in New Zealand, you would want to know where you rank in the search engines for “shoe repair New Zealand,” which would perhaps be the most logical search string for a prospective customer at your business. That’s the foundation of local SEO – taking advantage of “local searches” in your target audience.
Myles Anderson points out that research, benchmarking, and tracking are the keys to creating a local SEO roadmap that can lead to results. He breaks it down into three steps:
- Identify the most lucrative search terms for the business.
- Identify the top ranked businesses for these terms or industry/location.
- Benchmark the business versus its competitors.
As you might imagine, this can become an in-depth process. Indeed, Anderson breaks it down with a gamete of tools that the professionals use to quantify local SEO and produce results for their customers. However, that isn’t out of reach for your business – the small business owner that doesn’t have a great deal of time to invest in these (often confusing) aspects.
Contact us at Onvizi to learn more about how local SEO can benefit your business. We will be happy to answer your questions. If you’re interested in obtaining local SEO gains, we can save you time and money by putting our expertise to work.