When you designed your website, you planned for customers to view it on a computer screen. The links take them to beautifully designed, information rich web pages. You might even have a snazzy video that plays on your home page.
How is this customer experience different when your web site is viewed on a smartphone or tablet? If a customer is trying to find your phone number or address, can they do so quickly on their mobile device? Or will they have a frustrating experience sifting through pages of slowly loading images and hard to find links?
With the advent of 2degrees and less expensive mobile data plans, it’s time to consider how your customers are accessing your website. No longer can it be assumed that most people find you on their computer screen. Good design can take your existing page and tailor a mobile website that will reflect your company and values while efficiently getting needed information to your customer.
What does a customer on-the-go want to find from your webpage? Do you need to put your contact information top and center instead of in a link on the bottom? Do you need to have reservation and availability details instantly available? Maybe your mobile home page needs to be an efficient list of straight forward links. Does your website utilise entertaining and informative sidebars? Should sidebars slide under the main content for mobile users? Is there information in the sidebar that your customer might want first? These are questions that need to be considered when designing for the customer finding your business on their new smartphone.
Having a mobile-ready website is a strategic advantage in our modern world. Contact us when you’re ready to go mobile.
