Now that you have fine-tuned your website and paid special attention to making frequent blog posts, the time has come to take action to ensure that your blog is actually being seen and shared. There are some great tips out there that will help with SEO (Search Engine Optimisation) and they are specifically aimed at blogs and how to keep them fresh and visible.
Fresh Content Is Job #1
Clear The Spam
RSS IS Important
Make It Shareable
The single most important thing you can do with your blog is be prolific. If you are finding that you are too busy to keep the content fresh, and that means weekly posts at minimum, consider hiring a professional blog writing service.
Search engines love fresh, updated blogs. The more often it is updated, the more often the “bots” (also known as “spiders” or “crawlers”) will come to visit.
Monitoring your blog’s comments is also very important because they can fill up with spam. Search engines hate spam, but, don’t we all? There is no doubt that allowing comments is a great way to boost SEO. This is especially true when the poster leaves quality comments which encourage your readers to visit their site. This is also an effective strategy for you to use. By commenting on other high-ranking sites, with useful information, you can be sure that you will encourage a visit to your own site. If you are allowing commenting, monitoring is vital however, there are tools available which can handle this task for you.
By using RSS (Real Simple Syndication) on your blog and then submitting your RSS link to the directories, you will increase traffic to your blog and increase those most important backlinks. Building a subscriber base to your RSS feed is becoming more important as busy people are finding it impossible to visit each site they like to read, individually. By subscribing to your feed they will receive a summary making it much easier to keep up with the fresh content.
Another way to bring traffic and subscribers to your site is one that will require some creativity on your part. It involves your making sure that you are “attracting” readers. One of the most effective ways of doing this is by writing irresistible titles and riveting content. The title will generate clicks better than just about anything else you can do. Titles that ask a question, generate curiosity or bring on a laugh will entice people to want to learn more. Once your reader takes the time to read your entire post they will in all likelihood click that “share” button.
These a just a few of the many ways you can move toward advantageous SEO that will serve you well in bringing readers to your blog. When you are ready to bring your blog out into the sunlight for the entire world to see, Onvizi’s SEO services are specific to our New Zealand marketplace and you can be sure they will serve your needs in a way only a local company can. Please contact us and let’s discuss how we can be of service.