SEO Services and strategies remain a powerful way to improve your ROI and drive visitors to your website. Yet, there are some practices that will prove counterproductive to your efforts.
Duplicate content is one of these named practices. Search engine penalties can be easy to obtain by having duplicate content on a site. And while some will try to put out the same information on many sites – a black-hat SEO technique – being penalized for duplicate content can be accidental.
According to Stan Harper, distributed press releases can generate this label and the relevant penalties by search engines. As they point to the main site, the penalties are passed onto the main site, Harper notes.
Penalties can depend on the infraction. If something is flagged via a search engine’s duplicate content filter, penalties can incur on the site, writes Harper. He asserts that these are punitive, and that users that are trying to cheat the system can have their websites banned.
What can be done to avoid this SEO mistake? One of the initial steps is very simple: Don’t produce duplicate content. It is certainly better to stay away from items like these by not doing anything that could set filters off on search engines. Harper notes a few other ways to stay away from such penalties:
- Use the Meta robots tag to un-index able the page to search engines
- Use the rel-canonical tag
- Run a fast check using a duplicate content checker
At any rate, duplicate content remains a potentially hurtful problem for businesses. Keep these penalties and practices in mind to help ensure your SEO is doing its job.