Google Penguin 2 Arrives
- Ensure the content on your websites is relevant and natural. Don’t stuff it full of keywords and expect that Google won’t notice. By all means use your main keywords throughout your content, but let it fit in naturally within the context of your writing
- Don’t (I repeat DON’T) stuff keywords onto your homepage (or any page) and then make them invisible by changing the colour to the naked eye. This tactic was very popular several years ago, but remember, Google reads the code, not the text. To a search engine, these ‘invisible’ keywords may as well be flashing neon green and shouting “here I am”
- Don’t let your web properties become stagnant. Google likes to see sites that are updated regularly (a blog is perfect for this)
- Let your link profile be natural. If you start an SEO campaign, build links to your site gradually. Nothing sets off the alarm bells more than 100+ links a day appearing overnight.
- Review your existing link profile. If the links to your site are low value, from spammy sources or are all using the same anchor text, it may be a good idea to go about removing them.